Last week I spent the day in Portsmouth helping a friend at a photo shoot for her new range of sparkly products and whilst there I got chatting to one of the models. Our conversation turned to previous modelling jobs she’d had; the good, the bad and the ugly.
She told me of a maternity wear campaign she did over on sunny mainland Europe for a well known UK maternity and childrenswear brand. “I didn’t realise you had children” I said innocently, at which point she laughed. A lot.
“Oh no! I’ve never been pregnant. I was wearing a prosthetic bump! We all were.” came the reply.
Image via Huffington Post
OK, so maybe I’m a naive numpty (it won’t be the first time), but my flabber was gasted. I had assumed that all the glowing, happy looking women advertising their clothes were, well, pregnant. Sure, they had the benefit of hair and make up artists, good lighting, retouching as well as the head start of good genes but seriously? Prosthetic bumps? Am I on my own in expecting them to be ‘real’ bumps or am I overestimating the ability of pregnant models?
Do advertisers selling to a pregnant audience have a duty to make it clear what you’re seeing isn’t real or is it just one of those things? Is the glowing pregnancy image sold to us really unattainable? Does it even really matter? I’d love to know which of the advertisers use ‘real’ pregnant models rather than the faux bumped ones but then I’m nosey like that.
I’d love to know if you’re as surprised as I was or if I was just having a dim day. You can tell me, I can take it!
Whist you’re here, I wanted to say a thank you to all of you who’ve taken the time to read this blog, send me your own stories, follow me on Twitter or ‘like’ us on Facebook over the past couple of weeks. I’ve loved receiving your comments and submissions, keep ‘em coming and help me make this a place full of real life stories, helpful hints and advice and of support.
Speaking of which, next week will be our first themed week on the blog. Saturday 17th November is World Prematurity Day and so, in addition to our usual regular posts, we’ll be running a series of real life stories about babies born prematurely. I’m extremely grateful to those of you who have agreed to share your stories and would love to hear from anyone else who would like to get involved.